Cherrie Atilano heads MIMAROPA Regional Farm Tourism Association

Cherrie Atilano heads MIMAROPA Regional Farm Tourism Association

16 Jul, 2020

AGREA’s Founding Farmer, President and CEO Cherrie Atilano is the newest president of the MIMAROPA (Region 4-B) Regional Farm Tourism Association.

"Farm tourism is rising. It is about time," said Cherrie Atilano in a statement.

"Local, domestic, and international travellers are giving farm tourism a second look because it is a sustainable way to produce food and it re-establishes our connection with nature. Visit MIMAROPA where the heartlands of farm tourism is growing and flourishing," she adds.

In a Facebook post, Cherrie Atilano said “Here we go towards sustainable farm tourism in the most beautiful island destinations: Mindoro, Marinduque, Romblon and Palawan (MIMAROPA)!!!!

Sustainable Farm Tourism is the new normal way of tourism. Being out there in the sun, eat healthy, connect with the food producers and more educational stuff. I cannot wait to help boost the farm tourism and help more farmers in these island destinations. The fun is just about to happen,” Atilano adds.

Tourism Secretary Bernadette Romulo-Puyat describes farm tourism as “a catalyst for sustainable tourism and inclusive development.”

“Farm tourism holds the promise of food sufficiency and additional income for our tourism stakeholders, including farmers, farmworkers and fisherfolk,” Puyat says in a statement. “After all, gainful employment, enhanced productivity and sustainable livelihoods are what tourism is really all about,” she adds.

RELATED READ: DOT accredits 3 Marinduque farms as agri-tourism destinations

Cherrie D. Atilano is a staunch advocate of sustainable food systems. She has been teaching farmers since the age of 12. A graduate of agriculture with highest honours. Young Global Leader of the World Economic Forum and Scaling Up Nutrition (SUN) Ambassador/Lead Group Member.

AGREA Farm Estate is a new player in the farm tourism industry as it was inducted as a DOT-accredited farm tourism site only in 2018.

Other newly-elected officers of the MIMAROPA Regional Farm Tourism Association include

  • Bryan John Dizon (Vice President) of Javenri Harvest Farm, Palawan;
  • Elizabeth Heitzmann (Secretary) of ALH Enterprises, Marinduque;
  • Hope Alas (Treasurer) of Yamang Bukid, Palawan; and
  • Nelson Gabutero (Auditor) of GOF Resort, Oriental Mindoro.